Instagram is a revolutionary platform. Every month, more than a billion people use this social media powerhouse. Today we take you through the best Instagram Story Dimensions and a perfect aspect ratio, size, and Pixel.
In addition, Instagram Stories have become a great success.
Instagram Stories reached 500 million daily active users just a few years after it launched and now has more users than Snapchat Stories.
Instagram Stories Daily Active Users
500 million IG accounts use Instagram Stories every day, and businesses account for one-third of the most-viewed Instagram Stories. (Instagram 2018)
However, as more individuals utilize Instagram Stories, it is increasingly difficult to stand out. As a result, you must understand everything there is to know about Instagram marketing, including the size of an Instagram story.
Here, you’ll learn all about the numerous Instagram dimensions you can utilize for an Instagram Story. Learn tuned for 18 Story ideas from large brands nailing it on Instagram.
Let’s sink in!
What Are the Instagram Story Dimensions?
An Instagram story is 1080 pixels wide by 1920 pixels tall. This indicates that your image or video should have a width of 1080 pixels and a height of 1920 pixels. This is also called the 19:16 ratio or the ratio of 19:16.
You can create your own Instagram Story by downloading a template that matches the dimensions of an Instagram Story. The template can be found below.
To download the image, follow these measures:
- On a Mac, to save the image to your computer, click on it while holding down the “Control” button and click the “Save Image As” button.
- On a PC, right-click the image and click “Save Image As” from the drop-down menu to save it to your hard drive.
- On an iPhone or Android smartphone, tap and hold the image until the option to save it appears, then tap the “Save Image” button.
Why Are Instagram Story Dimensions Important?
If you shoot a portrait photo or video using your phone, it will be formatted to fit the criteria of Instagram Story, which are 1080 pixels wide by 1920 pixels tall.
However, both Instagram’s Story Maker and your phone have limitations.
If you want your work to look more professional, ensure you utilize the correct Instagram Story dimensions when creating images or videos in programs like Photoshop or Illustrator.
Because Instagram doesn’t tamper with its privacy settings.
When you upload an image or video from your camera roll to Instagram Story, the content is cropped, and some of your visuals may be lost if they don’t fit the dimensions of Instagram Story. On the other hand, Instagram will zoom in on your content, lowering its quality.
When you use these Instagram Story dimensions to create content, you’ll ensure that your images and videos are correctly framed and make their excellent quality throughout the process.
Remember that images uploaded to your Instagram story must be less than 30 megabytes in size and either the PNG or JPG file type. Except for those who want to upload raw images, this is enough for most producers.
Canva Instagram Story
You can create a branded Instagram story with Canva and the proper Instagram Story dimensions.
You can create content using the Instagram app’s camera and editor. You may also utilize a professional graphic editor to create content and upload it from your phone’s camera roll.
This is a lot to take in.
Specially created content for a brand is typically far more fascinating than content created with the Instagram Story builder.
You can accomplish this by using a free online program such as Canva.
Sign up for an account, create your login details, and click “Create a design.” Then, click “Use custom dimensions” from the drop-down menu instead of selecting one of the templates.
After setting 1080 x 1920 for the Instagram Story dimensions, click the “Design!” button.
Use The Aspect Ratio Of The Instagram Story Dimensions To Speed Up Your Content Uploads.
The Instagram Story feature, which has a resolution of 1080 pixels by 1920 pixels, allows you to upload high-quality images.
Even so, this isn’t necessarily a nice thing to have.
Because high-resolution images and videos contain many pixels, they are frequently saved as big files. These can take up a lot of space on your device and take a long time to upload compared to lower-resolution files.
Have you ever altered the quality settings of a YouTube video you watched?
Switching to 1080p will give you the best quality, but if a video takes too long to buffer, it is generally quicker to drop down to 720p, with a resolution of 1280 by 720 pixels. This resolution is still called “high quality,” but the video will load significantly faster because fewer pixels are dealt with.
The same template applies to all forms of digital media.
But here’s the thing: adjusting the number of pixels displayed does not affect the overall shape of the video because all of the alternatives use the same aspect ratio.
Keep in mind that the aspect ratio of the Instagram Story dimensions is 9:16.
Using this ratio, we can determine which of the following lower Instagram Stories dimensions will also work:
- The optimal resolution is 1080px by 1920px.
- 720px by 1280px is still high definition, but upload times are faster.
- 450px by 800px: Quality begins to deteriorate, but upload times become much faster.
The lower the pixels, the less clear the picture.
However, if you wish to avoid large files & slow upload speeds, you can create content in these sizes, which will still fit within the Instagram story dimensions.
Stick in The Instagram Story Dimensions Safe Zone to Make Way for Important Elements.
In some circumstances, the context of the content you post in your Instagram story is more important than the content itself.
In Story, you can use tools like stickers, polls, text, boomerangs, hashtags, and more to engage people to interact with you and your content. Just make ensure they’re in the safe zone.
Let me clarify.
When you post an image or video to Instagram, the program recommends leaving around 250 pixels of the bottom and top of the frame free of stickers, text, or other elements.
Why? Because those areas are required for other important things, such as the swipe-up button that people must use to access the link stated in the StoryStory.
So, if you want to get the most out of Instagram stories, the best thing to do is keep your content within the Instagram Story dimensions safe zone.
Furthermore, Instagram helps it more accessible for its users to stay out of trouble.
To get people interested in my StoryStory, I snapped a photo of a treadmill with my phone’s camera and placed a sticker that asked them to answer a question.
When I moved the sticker to the top left corner of the screen, two blue grids appeared. These grids indicate that I’m almost ready to leave the secure zone.
If I moved outside the safe zone and placed my sticker there, I would obstruct the spot where my profile icon and name are intended to go.
So all I had to do was adjust the sticker not to cover any of the blue grids.
The grids are present at the bottom, left, and right. This helps it easier to check if your image is in the middle.
If you wish to center particular elements of your Story, you can utilize the grids to assist you in identifying the center, both vertically and horizontally.
In terms of size, you should be alright as long as your elements are between 1080 and 1420 pixels wide.
Remember the Dimensions and Length of the Video for Your Instagram Story.
Each video story on Instagram Stories can only be 15 seconds long. Can you make your argument in such a small amount of time? Certainly.
Create a video based on a primary topic you wish to share with your audience. Begin with the image that most intrigues you. Then select one or two more important frames that assist bring your message full circle and capture readers’ attention.
Your video should also depict how various people feel with different emotions. This helps you build with the audience more personally, which is always a good thing.
The best audience to get people to make something is to think about the parts of your video that people will find familiar.
You might want to follow the lead of Moen, a company that manufactures plumbing supplies.
A small youngster relates a story about how his grandfather used a Moen product and how it made him feel. The child’s grandfather was the grandfather. Because it makes emotions feel wonderful, the video makes people feel pleased.
You may be able to compel your audience to respond swiftly if you deliver stories that appeal to their emotions.
Not all messages can be effectively conveyed in a 15-second video. Instagram understands this, allowing users to post up to four 15-second videos that may be put to make a story that displays what they’re trying to express.
You can also shoot a sixty-second video, which Instagram will split into four different Stories for your followers to see.
Videos can be posted to Instagram in either MOV or MP4 format, but the overall file size must be less than 4 GB. You may ensure your videos are in the proper format by using an online program such as Freemake Video Converter.
If the conversion reduces the video’s quality, you can use a program like Online Uniconverter to compress it. Compression tools lower file size while maintaining video quality.
18 Instagram Story Ideas from Brands That Are Crushing It on the Instagram Platform
Now that you know how to leverage the Instagram Story dimensions to create your own branded content let’s look at the numerous types of content you can create!
The following 18 Instagram story ideas were created by some of the world’s most successful stories.
1. Content Series: Gary Vaynerchuk
It can be hard to develop new and great content ideas for social media every day.
It may be hard to build a solid relationship with your audience if you are not consistent with them or if your content lacks a constant brand theme.
What’s the answer? Content series
Gary Vaynerchuk can share a lot of high-quality content on Instagram Stories every day, and here is one method he does it.
To name a few of his most popular shows, he hosts the #DailyVee, the #60SecClub, #WallPaperWednesday, and #AskGaryVee.
Using these recurring content ideas will make it easier to post great Instagram Stories regularly. As a result, you should create a series of content that you may share every day or week.
2. Promote long-form travel and leisure content
Do you write blog articles for your website, if you have one? You might have a podcast. Do you, on the other hand, put videos on YouTube?
You can promote other content to people who follow you on Instagram using Instagram Stories. You’ve already put in the effort; therefore, it’s time to let others know about it.
Consider how Travel and Leisure operate:
If you have over 10,000 Instagram followers, you will be able to post links to your StoryStory. Instagram gives you this option. Users can then swipe up on a story to your provided link.
What should you do if you don’t yet have 10,000 Instagram followers?
You can still direct followers to the link on your Instagram bio, which you can alter whenever you promote new content. You can use this option as long as Instagram is still in beta.
But keep in mind that if all you do is promote other people’s content, your users will lose interest quickly.
In this particular instance:
3. Reuse and build on previously published content: Condé Nast Traveler
You can make great Instagram Stories by reusing the greatest elements of previous content. This is a great time to create high-quality content quickly. Use an existing blog post, video, or image to use Instagram.
You can also promote the original long-form content, which goes without saying.
Make sure, though, that even if your Instagram followers do not click through to read the content, they still gain something from the StoryStory. This is important.
Condé Nast Traveler does a great job at this.
They promoted their annual road trip book by striking a solid balance between interesting facts and calls to action that enticed people to acquire the guide.
4. Create a Game: HubSpot
Making your Instagram Story into a game is a great and effective audience to get people interested in what you have to engage. And it’s simple to do because Instagram Stories features poll stickers.
Let’s look at an example provided by HubSpot.
As part of their recurring content subject, “2 Truths & A Lie,” they present their audience with three claims and ask them to determine which two are accurate and false. The answer is then shown to you.
It’s not hard to do, but it’s great.
5. Share User-Generated Content: Mercedes-Benz
Your clients are a vast untapped supply of great content; all you have to do is ask for permission to share it.
If you give them credit and they give a few new followers, many users will be happy for you to post their content and will permit you to do so.
Mercedes-Benz frequently publishes “Stories” that incorporate images submitted by users to promote its vehicles.
6. Work with others and post an interview: Starbucks
Everyone has a unique story or point of view to share, so why not share some of these on Instagram Stories?
You’ll get both profits by interviewing someone from your target audience. You’ll get some fantastic content for your StoryStory, and the other person will be boosted on your account.
You may also use these slides to show someone’s reaction to your new product or release.
Starbucks, S’well, and artist Curtis Kulig collaborated to make a new bottle design recently released. Then they published a shorter interview with Kulig as a “Story” on Instagram.
7. Capture Moments and Events: Vans
When creating new content, Vaynerchuk says, “Document, don’t create.”
This is sound counsel.
Let’s wax philosophical for a moment: every act of creation is, in some way, a sort of documentation. Documentation can take numerous forms, such as a Renaissance painting, a scientific journal, or Instagram Story.
A Renaissance painting stores beauty, a scientific paper stores facts, and an Instagram Story stores what is going on at a specific time.
As a result, you should photograph the events and share them with your audience.
This might be something small that happens every day or, as in the case of Vans, something personal.
8. Hold a contest or Prize Draw: Converse
A simple competition or prize draw is a terrific way to get people interested in what you have to offer and get them involved.
Perceive how Converse approaches & deals with the problem:
You may also use the prize draw to entice people to join your email list by linking them to your website.
In the corporate world, “bait” is more formally known as a “lead magnet.”
Essentially, you give people something of value in return for their contact information so that you can promote your products or services to them in the future.
If you’ve been on the internet for more than five minutes, you’ve probably seen this a lot: “If you wish to be entered in the prize drawing, please provide your email address!”
The “lead magnet” could be anything of value, such as an article or guide, a chance to win a prize or a free consultation.
9. Do a Takeover: Think Grow Prosper
A takeover is an easy way to work with someone else on Instagram. You and the other person create content for both of your Stories.
Gary Vaynerchuk enjoys doing takeovers, and Think Grow Prosper just invited him to take over their Instagram Stories:
Takeover alliances are a very effective way to quickly gain many new followers because the audiences of both participants’ accounts mix and increase.
In other words, a portion of their audience will follow you, while a section of your audience will follow them.
Also, if someone else or an influencer appears in one of your Instagram Stories, they appear to be endorsing your brand.
“It’s like guest spots on rap recordings, but in the twenty-first century,” says Vaynerchuk. Kanye West’s presence on a song by a new musician is seen as Kanye’s seal of approval.
You also don’t have to give the other person the information they need to access your Instagram account. Instead, send each other pictures or movies to share.
10. Tell a Story: The Outbound
People want stories.
According to Jonathan Haidt, a social psychologist, and novelist, “the human mind is a story processor, not a logic processor.”
Why not utilize Instagram Stories to convey a story?
This is precisely what the band The Outbound accomplished when they recounted a story of a couple who acquired an old Volkswagen bug in Mexico and then went on an adventure.
11. Promote a New Product: Lego
Have you ever seen what Apple enthusiasts do when a new model of the iPhone is released?
When you launch a new product, your audience will be happy if you’ve grown it by being open, genuine, and honest with them as you’ve grown your audience.
Lego highlighted their brand-new Lego Batmobile in a recent Instagram Story.
Be mindful that people who don’t have a genuine connection to a brand may feel this type of advertising as self-serving and desperate if they don’t like it.
As a result, the significance of branding cannot be overstated.
Make sure your audience is willing to interact with promotional Stories before posting them to your account.
12. Showcase Testimonials: Nike Football
Using testimonials is an effective way to leverage the enormous power of social proof.
People are heavily influenced by what other people think and do. This is an unarguable fact. This is what “social proof” entails.
Marketers understand this, so they frequently ask celebrities and other well-known people to promote various companies. This is one of the reasons why there are so many brand endorsements. When people read these tips, they will feel more comfortable purchasing your product.
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13. Stay Ahead of the Curve Being Topical: Condé Nast Traveler
If you’re stuck for ideas, look at what’s going on.
No matter what industry you work in, there will always be events, new information, and other intriguing things that you can create on Instagram Stories.
Condé Nast Traveler, for example, displays a Story with travel news from around the world.
14. Share the stories of your followers: Vogue
Another way to bring your followers into your community is to share their thoughts and experiences. Make an effort to speak with people who have something meaningful to say.
Vogue excels at this in their “#DearVogue” Instagram Story series.
15. Get Personal: HubSpot Life
Authenticity and honesty are two great methods to connect personally with others.
94% of consumers feel they are more inclined to stick with an entirely genuine brand.
Hubspot understands this idea so well that it launched an Instagram account called Hubspot Life, “on a mission to make business more human.” They utilize the account to show what it would be like to work for HubSpot.
As a result, you should not be afraid to showcase the personal aspect of the brand and the people who work behind it.
16. post an Inspiring or Thought-Provoking Article: Marie Forleo
We could all use some inspiration and motivation now and again. So, consider creating Instagram Stories that include a fair dose of these intense emotions.
Consider how Marie Forleo does things:
And if you want some ideas and inspiration for running your own business, you should follow Shopify on Instagram.
17. Go Behind the Scenes: Aritzia
There is nearly always more going on behind the scenes of a business than meets the eye. This type of information can make for highly fascinating content.
People committed to a brand frequently have a strong desire to understand how the firm operates.
As a result, the luxury retailer Aritzia recently blogged about how they employed 3D printing to make their new window displays.
18. Shake It Up: Yoga Girl
I hope you now have plenty of Instagram Story ideas, but if you get stuck, don’t be afraid to try something new!
The Yoga Girl website contains a wide range of content. A family gathering, a yoga session, and a sponsored post are depicted in the pictures below.
A Quick Overview of Instagram’s Story Dimensions
Instagram Stories makes for a more personal than the Instagram feed, which is more public.
Showcase your individuality, and don’t be afraid to try new things or express your creativity. The following phase will depend on whether you stick with the idea or give it entirely based on how your audience reacts.
Also, when creating content for Instagram Stories from your camera roll, make sure to use the correct proportions.
Which of these unique Instagram Story ideas do you want to try next? Please share your thoughts in the comments area below!
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