Bravo on your new online store! It’s now time to drive traffic to your website so you can make sales.
You may have come across some essential advice on increasing traffic if you’ve been researching. Someone may have advised you that the best approach to market your website is to make it search engine friendly, launch a YouTube channel or Facebook page, or produce a few quick blog articles and hit publish.
Although this type of marketing can be effective, it is based on idealistic thinking and cannot ensure you will get noticed. So who is to say that your SEO efforts will make you rank better on Google than your main competitor? How long would that take?
We will not focus on broad, hazy, and imprecise strategies.
We’ll focus on guidance that yields instant results rather than strategies that rely on hope or imprecise timelines.
This article will provide strategies, approaches, and tactics for reaching out to the right people. We’ll provide you with realistic timelines to plan and measure your work, networking strategies to help you create strong contacts in your business, and a list of the unique talents you’ll need to implement these ideas.
There is no romanticism, no BS, and nothing but your hard work.
With the exemplary work, time, and people on your team, you may see a massive increase in traffic and revenue in less than a year, probably more than many new ecommerce firms will see in their entire existence.
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How To Identify Potential Influencer Partnership
It can take months for search engine optimization (SEO) to send any qualified traffic. Working strategically with online influencers can help you gain free traffic. Learn about micro-influencers and how to find prospective influencer partnerships.
Social media ads can be expensive and difficult for the typical store owner to put up and manage without the help of a marketing agency or an expert.
I’m not suggesting that SEO and paid advertising through platforms like Facebook Ads and Google AdWords don’t work. But, in truth, they may provide fantastic results, and most ecommerce store owners use these more advanced and pricey tactics to increase traffic and revenue.
So if you’re unfamiliar with these strategies, I strongly advise you to learn more about them. This is a handbook for people who are new to Facebook advertising.
However, most online marketing strategies need money and months of research, execution, and optimization before you see any traffic; even then, nothing is assured.
However, marketing is considerably more than just generating sponsored traffic. Furthermore, many new business owners can’t wait that long to take their firm to the next level, and they don’t have the resources to conduct a Facebook marketing campaign for a year.
So, what do you do?
Working strategically with online influencers can help you gain free traffic.
An influencer is someone, a group, or a firm who wields significant social power in your industry or area. They have a substantial online following and can capture people’s attention, initiate dialogues, and keep them interested on their websites and social media channels.
People pay attention when someone with a lot of Influence speaks up.
Influencer marketing, a trendy and efficient marketing trend right now, is when you work with people with many influencers to promote your store. In exchange, you may send them examples or talk about their work. These collaborative marketing activities should benefit both parties.
Before you consider other approaches to employing influencer marketing, you must first find influencers with the appropriate goals, audiences, and levels of engagement for your brand.
Once you’ve seen them, you’ll need to contact them in a way that communicates the importance of the collaboration opportunity without ending up in their spam or trash folder.
You’ll need to find the Internet for pockets where your ideal audience spends time to find highly efficient and mutually beneficial influencer marketing chances.
These pockets can be found anywhere, such as on Facebook groups or subreddits. They could also be other online stores that are potential partners.
One of the most important things to remember is to stay away from high-traffic influencers. These influencers will have tens of thousands of followers and demand payment before promoting your store. Instead, seek “micro-influencers” and “up-and-comers.”
This chapter will discuss the many online influencer typesetters and their most essential methods. We’ll also discuss how to develop ideas for the finest influencer marketing techniques for your brand, reach out to them, and begin creating relationships with them.
2.1 Learn About The Different Types Of Online Influencers.
To secure agreements for influencer marketing that work and don’t waste time, you must focus on the right opportunities with the right people. That is why the initial part of your research is so crucial.
First, we’ll talk about the many types of online influencers and the primary benefits that various types of ecommerce firms can derive from them. You’ll be able to determine who to collaborate with and how your brand will profit from it using this lens.
Focus On Micro-Influencers And Rising Stars.
You’ve probably heard the word “influencer” used to describe the most well-known people in a particular industry or niche. At least, that’s what the mysterious powers in marketing departments around the world have said about them. The word itself suggests that power and authority are not distributed evenly.
Even though these powerhouses have a lot of Influence and can help you acquire more traffic, many of your interactions with them are like paid advertising: it’s a one-way street where your brand is blasted out based on how much you can pay.
When you want a more grassroots method that doesn’t involve spending hundreds or even thousands of dollars to ride on the fame of a household figure, you should invest your time and money hunting for micro-influencers and “up-and-comers.”
Micro-influencers: Micro-influencers are people who are influential in a very narrow area but have fewer followers (fewer than 25,000) and are very engaged.
The image below illustrates why working with micro-influencers rather than mega-social media stars is a good idea:
These assets work together to assist micro-influencers in attracting and captivating audiences to act. This could explain why 82 percent of consumers are willing to heed micro-advice. Influencers When it comes to influencer marketing, this makes micro-influencers are the perfect people to work with.
Celebrities and other influential people expect to be compensated for promoting brands. Micro-influencers, on the other hand, are highly enthusiastic about the brands with whom they collaborate. According to an industry survey, when content creators work with brands, they consider various factors.
Here are some suggestions:
When asked why they partner with the same brand again and again, they stated the following:
According to the responses to this survey, many content creators value creative freedom and providing relevant content to their audiences more than money.
Content creators are looking for marketing options that will allow them to create relationships with their audience and reach their personal and professional goals.
Up-and-comers: As the name suggests, these influencers are just getting started but are on pace to become major ones. When you work with these influencers, both brands can benefit from increased exposure as they promote each other. Similarly, instead of a new brand simply attempting to leverage a building brand, both parties can work to build an audience.
Most rising stars will have a website and more than 25,000 followers on social networking platforms.
Emerging influencers frequently demand a fee for branded influencer marketing initiatives because they have a larger following and online visibility than micro-influencers.
Nonetheless, like micro-influencers, they enjoy the freedom to be creative and present fresh ideas to their audiences.
Hack: As you add people to your contact list, label each as a micro-influencer or a budding star. This can assist them in determining their target audience, scope, and potential partnerships.
The Various Faces of Online Influencers
Online influencers reach out to connect to their audiences in a variety of ways, such as showing off a brand’s items while traveling the world. Most of the time, store owners are unaware that they require assistance making selections. That is why we are interested in learning more about the various types of online influencers and how they affect our faces.
Adventurer: An explorer enjoys visiting new, strange, and exciting locations. People recognize them for posting some of the most stunning photographs on social media. Such influencers include extreme sports enthusiasts, mountain climbers, and wildlife photographers.
The Instructor: These micro-influencers employ “edutainment” to connect with their audiences less seriously than other micro-influencers. This group comprises DIY specialists, people who like to fix things, remote teachers, and “life hackers” who use Snapchat, Instagram, and other social people in novel ways.
The Activist: These influencers recognize the need for change and work tirelessly to bring it about. To use their Influence, you must retain an open mind when speaking with them. Civil rights leaders and LGBT supporters are examples of this type of person.
The Entertainer: People love entertainers for who they are. They’re usually humorous characters who make witty comments on pop culture (music, movies, etc.) or do funny skits. Comedians who work in their home cities are one example. However, not every entertainer is a comic. They may also be honest about aspects of their lives, which can influence people’s opinions.
The Disruptor: Disruptors have an open mind and are eager to venture into unexplored territory. They love working with firms that contribute to the conversation and help them work their imagination to new heights. Disruptors include people who enjoy virtual reality, race electric automobiles and write about bitcoin.
What To Look For In Micro-Influencers And Up-And-Comers
When you start exploring influencer marketing opportunities, you may feel as if you’re drowning in a sea of blogs, websites, and social media profiles.
To find the finest solutions for your brand, you must pay attention to details and have a plan. In other words, you’ll need to put on your “online stalker” hat, which, let’s face it, we all have someplace.
The top influencers share the following traits:
- Credibility. Micro-influencers and people are specialists in their field. These prominent people’s internet presence should show this, and they should respond to the questions posed by their audience. If you don’t trust their ideas and perspectives, they might not be appropriate partners for influencer marketing.
- Likeability. The most successful influencers are people you’d want to have a coffee or a beer with. Their personalities are genuine, fascinating, captivating, and inspiring, contributing to their ability to attract and retain an audience.
- Ingenuity. Many influential people rose to prominence by putting a new or innovative spin on activities that have always been done. They desire to solve problems or make advances in their field, and one way they do this is by keeping an open mind and being willing to test new ideas, tools, and strategies.
- Drive. It should be clear that they love what they do. In some ways, passion is the sum of all the above characteristics, each of which manifests itself in its distinct way. Passionate influencer inspires their audience while experimenting and collaborating to achieve their vision.
Aside from the general feel of their channel and the character they project, it would be best if you also looked at crucial components of their channels and content that make them micro-influencers and rising stars.
These facts include how frequently you post, how many people view your posts, how engaged your audience is, the quality of your content, and other comparable information.
Most commonly, the most distinguishing traits are:
- Posting content (blogs, videos, podcasts, etc.) at least once a week, with the most recent post no more than a week ago.
- Good or high-quality website design, photography, video, and audio snippets
- A highly engaged audience that likes, comments, and engages with you in various ways and shares your content if the channel permits it.
Consider how their content has changed throughout time. How long ago did they initially appear? What has changed in the way views think and speak since then? Look for increases in engagement as evidence that a growing star has crossed the line into growth and popularity.
Examine the channel of YouTube personalities and vloggers to discover how their views have evolved from video to video. Look at their timeline for various types of content to see how many additional likes, comments, and shares they’ve had since they started.
Check to determine if the people you wish to work with are already doing influencer marketing. Have they recently begun to promote new products, businesses, or people?
The first step into promotions is a major opportunity and a terrific sign that you’ve crossed the threshold. It’s also a good time to propose an influencer marketing opportunity before the influencer’s rates rise due to the high demand for their services.
Above everything, be picky.
Finding the right influencers may take time, but it will be worthwhile if they reflect and magnify your brand’s qualities.
2.2 Generate Ideas Using the Right Types
Now is the time to propose to the proper content providers and give them influencer marketing opportunities.
Before you do anything, consider what types of influencers work well with your brand and how you can work with them in a specific way. This research approach will find you in identifying influencer opportunities with people who are a good fit for your brand.
Consider the following strategies:
- Sending samples with handwritten notes to entice people to review your products
- Holding a contest or giveaway using your products as a reward.
- Giving your brand a voice by contributing to their blog or appearing on one of their podcasts.
- Get together and promote at a relevant event (if you live nearby).
Keep in mind that this is by no means an exhaustive list. Keep an open and creative mind while thinking about the characteristics and goals of your brand and learning about the influencers in your niche to come up with fresh and unique opportunities to work on marketing.
Uniqueness is a goal, not a result. Standing out is excellent for developing solid alliances and getting your future customers enthusiastic and involved.
Create Your Branding Database
We’ve discussed how vital it is for your company to work with people that share your goals, traits, and values. But how do you know what it looks like? By being specific about your own brand identity.
You should conduct some independent research before beginning your outside research.
Consider the following questions: What are the most significant aspects of your ecommerce store’s brand? Where do you envision yourself in the long run?
- Who are the ideal customers for us?
- What does my brand stand for? Fun, work-related, educational, and so on?
- What do we do for our customers that make them happy?
- What distinguishes us from the competition?
- What are my brand’s core values and goals?
- How do the visual components of the brand appear? What about colors, fonts, pictures like photos and drawings, and so on?
- How can we inform customers right away that we are the best option?
Don’t make yourself obligated to jot down all of their responses. As a result, you’ll always have a guide to make that each step you take brings you closer to your long-term goals.
However, before offering influencer marketing opportunities, you must learn much about your brand. In addition, you will be able to utilize these terms in your searches on numerous channels, platforms, and tools to find influencers who align with your brand in the following phase of finding individual influencers to reach out to.
Consider this section an exercise in critical thinking for developing a solid brand.
You can construct and improve your brand for as long as you like, but we’ll start with three essential things: basic keyword research, hashtag research, and brand personality traits.
Make a brand identity spreadsheet to keep track of all the terms you find across during this research process. As a result, you can easily copy and paste them into your searches as you explore opportunities to leverage influencer marketing.
Keyword Research: The Basics
You’ve probably heard of keyword research if you’re familiar with search engine optimization (SEO). Keywords are an essential part of how search engines work and how they decide which web pages to show when someone types something into a search bar.
Keywords could be considered a part of how the Internet communicates. But, if you conduct research and apply the appropriate keywords in all of your online content, you may increase traffic and attention.
The same concept applies to identifying partners for opportunities in influencer marketing. For example, when searching for influencers on various platforms, employing precise keywords will help you find more relevant results that align with your brand. For example, cutting through the noise allows you to find good influencers more quickly.
When using traditional SEO strategies such as website optimization or paid advertising tools, you are probably aware that keyword research is a time-consuming process.
Unfortunately, SEO strategies do not typically increase traffic immediately, but they can be beneficial in the long run. So, for now, we’ll go through the basics of keyword research and how you can use it to secure influencer marketing relationships.
Use the relevance litmus test when reviewing a large number of keywords.
For example, “Does this have anything to do with my brand?” you should ask yourself. Will, a user who searches for this keyword and discovers your site find what they are looking for?
Google’s Search Suggestions
Regarding keyword suggestions, Google may be pretty helpful because its suggestions are based on the most popular searches connected to your initial keywords in the region you are in when you search. Enter the main keywords, then review the suggestions in the dropdown menu.
You can also check at the bottom of the page, which displays versions that do not necessarily start with the words you placed into the search bar.
Hack: By default, Google’s suggestions are based on your current region, but you may modify the settings if you plan to sell abroad and want to see suggestions for another region.
Click “Settings” and “Search Settings” under the search box, then scroll to the bottom of the page. Then, go to “Region Settings” and select the region where you want suggestions.
Another excellent resource for keyword ideas is Übersuggest. Give your core keywords, and it will type a list of hundreds of other keywords that are similar, organized by letter.
Hashtags are the language of social media. Keywords are the language of the Internet. Hashtags, like keywords, can help you find what you’re looking for.
Hashtags are also clickable, allowing you to interact with other accounts and users without worrying about what keywords to use for SEO-style keyword research.
You need social media, and social media needs you. There’s no getting around it. Having a list of go-to hashtags can help you find locations where people are particularly interested in your niche.
Finding the people driving the debate in such places can be a simple method. When you search for a popular and relevant hashtag, you’ll typically find promising influencers using it.
Then you may examine these accounts to see whether they are a suitable fit for influencer marketing.
You can utilize hashtag research tools to make you find all of the best hashtags. They will tell you the popular hashtags trending in your niche, so you don’t have to guess. Also, if you know which ones are good, you may use them frequently in your social media postings.
Picodash is a low-cost tool for searching Instagram hashtags ($8 per month for the basic plan). When you type a hashtag, you’ll see a list of relevant searches and how many users used that hashtag in their results.
You can refine your search by keywords in the post, user location, user profiles, the day and time the post was made, and even likes and comments.
Assume you own a hiking-gear store. You may type #hiking and filter by keywords like “mountain” or “camping” to discover how popular the results are and which hashtag variations are used.
This is another excellent method for searching for hashtags. This one has Twitter in addition to Instagram. You can utilize the free search option to see if it helps, and if it does, you can sign up for the $9-per-month basic membership.
It displays results based on how popular a hashtag is, how popular it has lately been, how popular it is this month or week compared to the previous month or week, and who the top influencers for that hashtag are.
Perform a few searches relating to your brand and look into the influencers who utilize the hashtags. You might find some fantastic opportunities to work!
Attributes of a Brand’s Personality
How is a business doing for you? What are the major things that will attract your ideal clients to come to you, and what are they like? What do they want, what do they require, and with which brands do they want to do business?
Make a list of adjectives and nouns that describe your company’s philosophy, ideals, and ambitions and those of the ideal customers you want to attract. Words like:
- Pioneer, innovator, trendsetter, leader
- Opinionated, controversial
- Free-spirited and spontaneous
- Encouraging, inspiring, and empowering
- Educated and intellectual
- Edgy, fringe
- Eco-friendly, green, and sustainable
- Eccentric, offbeat, different
- Disruptive, inventive, innovative
- Creator, designer, and producer
- Bohemian, hippie
Once you’ve compiled a list of these words, you can utilize them to find potential influencers via search engines and social media. Of course, there’s a good probability they’ve used the same terms to describe their web presence or that other types have done the same.
For example, if you own an eco-friendly makeup company and want someone to review your products, you may search for “eco-friendly beauty product reviews.” Instead, you might find an influencer who shares your values and would be a similar fit for an influencer marketing campaign.
How Your Brand Compares to Theirs
Now is the time to explore the many types of partnerships that can be made. If you were feeling particularly inventive, you could even make your own.
Let us return to the beauty brand. Say you want to be in videos, but you’ve seen that there are numerous types of videos, and you’re not sure which ones would be best for showcasing your products.
Take a look at common beauty videos and which brands and products they might work well with.
- Style guides and lookbooks: Provide unique seasonal lines and products like spring and fall beauty collections.
- First impressions: unique or new products so influencers can tell their audiences about them and promote them as a prospective new trend.
- Unwrapping: Subscription box brands so that viewers can “feel” the joy of the unboxing process and explore more about the product.
- Do-it-yourself (DIY): Beauty materials or skin/hair care ingredients, so you can pitch the influencer a DIY project that incorporates one or more of your products.
- Tutorials: can be made for practically any unique product or, more common, so people can see how the finished result works.
These types can also be used for blogs, podcasts, social media posts, and other content outlets. Style guides, gift guides, and lookbooks, for example, are frequently put by multiple brands and published on websites and as downloadable PDFs.
With Contests, Prizes, And Joint Promotions
You can also strive to get your products evaluated, reviewed, and featured in related material. You can also try to get your products into special events such as contests and giveaways.
Giving the influencer a coupon code that their audience can utilize is a popular approach to influencer marketing.
Give them a free sample of your product to utilize in a contest or giveaway, or use their channel as an entry into your contest (for example, commenting on their social media post counts as an entry into your contest).
This is an excellent approach to cross-promote: your brand promotes the influencer who promotes your brand.
In the video, she showed people the shoes she made for herself and provided them with a quick tutorial on utilizing the website to make their designs.
As a result, over 500,000 people watched the movie Business Insider, The Wall Street Journal, and Media Gazer wrote about it, and sales increased threefold!
Other ideas for marketing to influential people include:
- Requesting that the influencer put together a unique collection of products, naming it after them, and featuring it on both your sites, content, and marketing materials.
- Giving them a percentage of sales for a product or promotion in exchange for talking about it.
- Placing products strategically in their social media posts
Hack: Make a list of any ideas you have for a new niche or audience of people who might be able to connect with your brand. This master list of ideas should evolve and stay with you indefinitely. There will always be fresh ways to develop your network, no matter what stage your brand is at.
2.3 Conduct Extensive Research To Land Prospective Partners.
You can now recognize different types of online personalities, and your hamster wheel is spinning over which ones are the greatest to work with and which types of collaboration prospects you might want to explore.
Now it’s time for good old-fashioned research: scouring the web for genuine influencers. I’m not going to try to hide the reality. This will require a few hours of getting lost in the depths of the Internet. But now that we’ve given you some context and explained what to look for in general, you’re ready to make the most of your time.
In this section, we’ll talk about how to find new partners using some of the greatest channels, platforms, and tools, such as:
- Internet searches on Google and YouTube
- Searching for items on social media platforms such as Instagram, Snapchat, and Pinterest
- Specialized search tools such as Feedly and Right Relevance
Begin by conducting focused searches on Google to find lists put by professionals that can point you on the proper path. If you’re unsure who to contact, this approach will help you figure it out.
As you examine your possible influencer marketing prospects, you will better understand how collaborating with them might or might not work.
Find you’re looking for new beauty bloggers. Use keywords like “new” and “up-and-coming,” then mix and match the brand identification terms you came up with in the previous areas.
Search for searches like:
- Upcoming beauty bloggers
- Up-and-coming beauty bloggers with a twist
- The top beauty blogs right now
- New beauty bloggers with fresh ideas.
- New beauty bloggers
- Growing eco-friendly beauty bloggers
- Aspiring beauty bloggers
To make that the results of a Google search are current, click “Tools” and then the “Any time” dropdown option. Consider looking at results from the last six months because time is crucial when crossing the threshold. For example, a person on the rise a year ago has most likely sunk or swum by now.
Google search operators can assist you. For example, if you keep seeing well-known influencers instead of up-and-coming ones, try using an operator like the minus symbol (-): type “-best” to see results that do not include the word “best.
” Check out the entire list of operators to make your searches more powerful.
Don’t give up after the first page of search results. Instead, make 3–5 pages for each search to ensure you don’t miss any good results.
Even if these people aren’t on the main page, you should consider employing them for influencer marketing. They might not even be on the first page if they’re starting!
Try new search terms as you dive deeper. Replace the word “blogger” with the names of other types of content creators, such as:
Depending on its needs, vloggers may be the ideal option for your business. This is especially true in the beauty, health, fitness, and entertainment industries.
According to Google, 62 percent of people watch product review videos before buying, so you can make a lot of money if your products appear.
You won’t find the same useful curated lists and articles on YouTube that you will on Google. Instead, you should search for channels and videos on YouTube one at a time.
Similar to Google Search, Filters can be used; click the “Filter” button in the upper right corner of the page. Consider using filter options such as:
- Type “Channel” to search for a specific user.
- ‘Enter “Video” to see videos that have gained popularity and surpassed the user’s threshold.
- “Sort by: View count,” skip popular channels and videos because they are likely already online influencers, and find channels and videos with tens of thousands or thousands of views.
Instagram is popular among micro-influencers and those just starting. It’s a terrific approach for them to engage with their audience and share photographs and videos instead of having long chats.
An image and a few words can show a lifestyle, take the audience on a journey, and allow the community to see and experience the unique things that Instagram influencers get to see and report on.
Influencers of many types can be found on Instagram. The ones you seek will be determined by the niche you’re attempting to reach.
Here are some tips to aid you in your search.
Check With Your Fans.
There’s a strong possibility the influencer you want to reach already follows you on social media. You can find them by going through your list of followers and looking at the user profiles of people who follow you and appear to be interested in your brand. Their profile picture or username is the quickest method to find them.
For example, if you offer cosmetics or makeup, you might want to look at followers whose usernames include the words “makeup” or “makeup artist.”
If the influencer has fewer than 30,000 followers, doesn’t get much press coverage, but has a lot of contact with their audience, you’ve undoubtedly found a micro-influencer.
One of the simplest ways to find relevant Instagram influencers is to use a hashtag search. For example, if you search for the hashtag #travelbloggers, you’ll discover micro-influencers and up-and-comers.
One of the search results is an image of Sebrin Elms, a travel and lifestyle blogger with over 25,000 followers. She may be an excellent influencer for an online company selling travel gear or everyday products.
Sebrin also maintains a blog. A quick Google search for the name of her site reveals that she has been written about in many online publications. All of this indicates that she is a rising adventurer, and if her web presence and ideals align with your brand, she could be an excellent partner for influencer marketing campaigns.
In recent years, Snapchat has become more of an influencer network because it is home to many social media stars. Snapchat influencers are self-made digital stars who are creative and have deep relationships with their followers.
They understand how to utilize Snapchat effectively and the significance of emoticons and animated lenses. Influencers on Snapchat include entertainers, advocates, instructors, and others.
Here are some tips to help you find the perfect Snapchat influencers for your marketing initiatives.
Do a Google Search
Because Snapchat does not provide as much information about its users as other social networking sites, it might be challenging to find micro-influencers and up-and-comers to follow. So, try Google rather than fighting Snapchat on your phone if you want to discover influencers.
Search up the following words or phrases:
- List of [industry name] influencers on Snapchat
- Snapchat [industry name]
- [industry name] influencers to follow on Snapchat
- best [industry name] Snapchat accounts to follow
For example, if you offer maxi dresses, you can utilize the search engine to look up “Snapchat fashion.” Here are the Google results for this query:
Several outlets have compiled a list of fashion influencers to follow on Snapchat. Store owners can find the ideal influencer to work with on these lists. For example, if you click on the second entry in the list, “bloggers to follow on Snapchat,” you will be taken to POPSUGAR Fashion. On the site, there is a list of internet influencers in this niche.
Explore the Influencer Marketplace
Influencer marketplaces are one of the finest locations to find Snapchat influencers relevant to your needs. These technological platforms leverage artificial intelligence to connect content creators who make highly shareable material with brands seeking to reach new audiences.
Some influencer marketplaces allow you to filter search results by industries such as food, fashion, or technology. Others have platform-specific filters. As a result, you can narrow your search to Snapchat influencers.
Influence.co, for example, has a special section for Snapchat influencers.
You can also observe what influencers’ interests are in these markets, which provides you an idea of whether or not the influencer is a suitable fit for your influencer marketing plan.
Most of the time, you can find an influencer marketplace for Snapchat profiles relevant to your niche. However, you would have to pay the price to use the built-in tools to reach these influencers.
For example, the PRO edition of Influence.co allows you 5 influencer connections per month and limitless results in each search, but you must pay $24.95 per month to use these services.
If your budget permits it, choose the premium alternative because it simplifies the process. If not, you must use Google to reach the influencer’s contact details and send them an email. We’ve given a few outreach templates in this chapter’s following section.
Hack: When looking for possible partners, think outside the box because some influencers can work well for ecommerce firms across industries. A new fashion blogger who is also an adventurer, for example, might be a superb fit for both a clothing business and a travel-products brand.
Influencers may not use Pinterest as frequently as Instagram, but it is still a platform to consider. Pinterest claims 93 percent of its users use the site to plan purchases. Even more, telling for ecommerce retailers is that 87 percent purchased a product they saw on Pinterest.
Even if some Pinners state on their profiles that they are open to collaboration, here’s how to delve deeper into the site to find more opportunities:
Assess Relevant Pinterest Boards
A single account lets collaborative boards, sometimes known as “groups,” allow one or more pinners to add pins. Using the ‘ boards ‘ filter, you can use Pinterest’s search engine to hunt for any keyword. This lets you see only the boards on the site that match your keyword (s).
For example, if you search for “tech bloggers” using the “boards” filter, Pinterest will show you many boards created by tech corporations, aspiring bloggers, and “micro-influencers.” Examine the board owner’s profile (some also list their websites) to discover whether they fit your influencer marketing strategy well.
Educational Technology Blog Posts by Class Tech Tips is one of the boards for the aforesaid search. Monica Burns of Class Tech Tips owns it.
You’ll notice her strong web presence if you Google her name. If you sell technology and devices such as computers and accessories, she could be a potential partner who helps you reach new audiences.
Similar to Snapchat, you can use Google to find Pinterest influencers that are significant to you. Try one of these search terms:
- ‘Industry name’ Pinterest influencers
- Pinterest influencers for ‘industry name.’
- List Of Pinterest influencers with ‘industry names’
For example, if you sell subscription snack boxes, you can utilize Google to search for “food Pinterest influencers.” This search yields the following results:
One of the sites that appear in the search results is likely to have a solid list of influencers.
There are numerous tools available to assist you in locating the proper people for your influencer marketing initiatives. Here are a few that are either free or inexpensive:
You can use this tool to search for popular content. The default setting for any search query is to display results chronologically. For example, users can view a list of up to ten articles at once. Filter by time (today, this week, or this month), filter by geography, sort by relevance, filter by topic score, video views only, and use influencers are some of the sorting and filtering choices.
The advantage of Right Relevance is that it gives you a free list of results. For example, if you search for superhero toys, the tool displays the following results:
The story also includes a link to the site where it was published. See if you can find new names to focus your outreach efforts on.
Feedly is an RSS reader that allows you to manage your content choices on a simple platform, saving time on research and giving you access to all of the latest industry news.
Type the subject or keyword you wish to find blogs about in the search box. Feedly will notify you of websites other users have highlighted with that keyword. For example, if you search for golf gear, Feedly will show the following results:
When you click on a website’s name, Feedly will open a window with the rest of the site’s content. Click on the site’s name again to return to the home page. Then, send outreach to the site’s owner or editor. The search feature is completely free to use.
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2.4 Build A Contact List And Launch Outreach
Make a “media list” or a detailed Excel or Google Drive spreadsheet with the names of everyone who could be a part of your influencer marketing campaign. This is a typical public relations maneuver.
Start by reaching out to 50 influencers in your first round of outreach.
Include fields like:
- Email address
- site name and URL
- Social media profiles
- The date of your first contact
- If and when they answered.
- Any thoughts or ideas about how you can work that stand out
You can keep your spreadsheet organized and simple to use by categorizing contacts. You can accomplish this by creating multiple tabs in the spreadsheet file.
For example, high, medium, and low priority tiers based on how beneficial the partnership appears at first, or categories for different types of influencer marketing ideas like guest blogging or podcast appearances (which we’ll discuss in more detail later in the chapter).
Hack: Here’s where you can acquire a ready-made Google Sheets template.
Cold to Warm Contact Propagation
Once you know who you want to make out to and have them all in one searchable file, the next step is to contact them. Depending on who you’re pitching, these influencers may receive hundreds of daily requests, so make your first contact stand out.
Most generic email pitches from random sources will be deleted, and bombarding their social media accounts with pitches is a surefire way to get blocked.
The aim is to get noticed and build a relationship with the influencer so that when the time comes to present your influencer marketing concept, it comes out of nowhere.
Most of the time, the influencers who contribute to these sites are active on more than one channel. This provides you with numerous opportunities to initiate a conversation with them.
For example, if you Google the site owner’s or author’s name and the name of the publication, you should be able to find out what platforms they are currently using.
The results show that the author is active on Twitter and a few other channels.
Follow all of your target’s feeds and channels and become a fan. Comment on their blog entries. Like, comment, and share their social media posts.
Contribute to the conversations that may be conducted on other channels. The finest comments bring important information to the influencer’s content and give you the to show your chance and interests. Here’s what I mean:
Sign up for the site’s newsletter or mailing list if it has one. When they send you their initial email, respond quickly to tell them how much you like their content or establish a soft link with your brand. I don’t think you should try to make a hard sale unless there’s a solid chance based on the content of their newsletter.
Is the person you’re looking for a content creator? Market your company using your channels. If you’re creating your blog articles (which we’ll talk about later), you may use their writings as references, share them on social media and tag them in the post, or give them a shout-out to let them know you appreciate their work.
You can do all of these with your personal social media account, but I highly advocate utilizing your branded company account because:
- A branded account is more likely to catch the host’s attention than a personal account.
- You can boost the prominence of a shout-out by publishing a sponsored post for a few days.
It becomes a simple decision, especially if more people follow the branded account.
Sharing this content benefits everyone:
- Newbies will enjoy you sharing their content and assisting them in growing their network.
- Your customers will appreciate fascinating and relevant content from a trusted source.
- You will save time that you would have spent generating original content.
When communicating with the influencer, avoid doing too much. You want to show that you are a respected individual who can make something beneficial. If the blogger responds, that’s a positive indicator. However, you should not be concerned if you do not receive a response. The most important thing is that you are giving them a chance to see your name.
Pay attention to their opinions, tone, style, and topic matter as you examine their online presence and look for ways to warm up the relationship. Write a note of anything that stands out or sparks an idea on your spreadsheet.
2.5 Create Outreach Templates And Adapt Them As Needed.
Start planning your outreach strategy if you haven’t already pitched a marketing opportunity in the previous step. For example, if you want to send an email, it should be original and catchy and immediately show your brand’s personality and value.
Even though each outreach email should be targeted to a specific target, you can start by creating templates that you can subsequently change for each recipient. Here are some places to start.
Inform Them That They Have Been Featured
When you incorporate an up-and-coming person in your content, credit them. This might be a great method to introduce yourself and build your brand. What better approach to building a relationship than to be pleasant right away?
For this type of outreach letter, a short subject line is appropriate. a phrase like “Hi Sam! One of our most popular pieces featured you, “people are more likely to open your email
Thank them and let them know you and your customers appreciate their feedback.
Start with an introduction.
A simple email is the most prevalent technique to contact someone on the rise. You don’t want your email to end up in the spam folder, so start with a catchy subject line.
“Hey, that’s a great post about natural face masks!” is a great example.
When reaching out to newer bloggers and websites with less experience, it’s a good idea to appreciate their work and highlight how they bring value.
Ensure the tone is warm and personal, so they know it’s not simply another cookie-cutter pitch, and keep the content concise and to the point.
Know that you want to start a relationship with them that will benefit both of you, but try not to be too pushy.
Request their feedback.
People on their way up want to know that their thoughts are valued. So asking them what they think of your ecommerce site is a terrific way to engage them and demonstrate that their efforts are appreciated.
If any of the information on your store has research, opinions, or unique insights that you believe your target would be interested in, let them know that both you and your target would appreciate their input.
As in the last case, it’s always a good idea to complement your target’s work. However, this outreach can be even more successful in reminding people of your worth. Make them aware that their “expert opinion” will be heard by your customers and other significant people in your community.
Give a sneak peek.
Influencers on the rising value of being able to find breaking news before their competition. Give your target a sneak peek if your store is about to launch a new product or if you hear about a new development in your industry. It will make them feel special and will help your relationship thrive.
For a sneak peek outreach to be effective, the news must be something the target can use on their website. Go to their site to see what they’ve previously written about. Take note of what their target audience like so you know what kind of sneak peek will be most appreciated.
Request A Product Review.
If you have the resources and time, you might provide bloggers with a free sample in exchange for an honest review. This is a regular request for people just starting, and it is a common technique for firms to get people to review their products. As with most outreach emails, you should be direct without being pushy. Know that you respect their perspective and merely want an unbiased review.
Sending more than one sample to the targeted outreach is an excellent approach for reaching out to them with free samples. Give them one sample to give and another to share with their audience. They will undoubtedly appreciate your care, and this small gift could go a long way toward making your connection.
Put all your templates in a single spreadsheet or word-processing file to keep them together and easily accessible. Put all the files you like in the same folder if you want more than one.
Find the Internet for 50 influencers to work with; instead of going for influencers with a lot of traffic, attempt to find micro-influencers or up-and-comers who are more interested in influencer marketing prospects. You’ll need to spend a few hours brainstorming ideas and conducting online searches using the processes and recommendations above.
As you find leads that appear promising, put them into a spreadsheet-like our outreach contact list template, and make notes about how you might work with them. Make email templates for the outreach process that you can customize for each individual.
Focus on developing your dependable strategy for tracking the work and organizing the entire operation. Ensure that the same types of information are stored in the same place so you don’t end up with a tonne of lost data.
Consider scheduling two to three hours every day for research and outreach. This will help you prevent burnout and give your strategy time to adjust to new information.
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